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Carbonwise
I created this concept to portray carbon offsetting in an easy to understand animation style. The idea was a huge success which lead to a number of public exhibits and an additional 1 million printed ready reckoners' being distributed in the Sunday Times. There were three main elements to the online campaign. This campaign has since been taken on by US Travelocity, European and Australian lastminute.com sites. The idea won innovation of the year at the Travel awards 2007.