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L'Oreal Paris microsite
The Briefs. L'Oreal issued 22 separate briefs to market their products in 2008, each targeted to a different female audience. I developed a 3 tiered response so that each product could be allocated to the appropriate magazine website. This featured content would then lead to interactive components such as a 3D product feature or a fashion video about hair. These components will be housed within a campaign microsite called "Shopping in Paris" where users will navigate through a traditional animated parisian street and enter shops detailing these products and interactive features.